Advertising & Promotion

Internet marketing is getting more and more important for all businesses, with email newsletters and search engine rankings becoming vital parts of the marketing mix, and bed and breakfasts are ...

Local promotion initiatives for a B&B might sound a bit odd, as most of the customers will come from outside the area, but there are some common sense business reasons for having some involvement ...

Getting your bed and breakfast into tourist guides and directories can be an effective way of marketing it to customers. But there are a vast number of these guides and directories so how do you ...

There are two ways to use newspapers and magazines as marketing tools for your B&B business, the first is paid advertising and the second is being featured in articles, whether you write them ...

Joining tourist boards and associations can benefit you as well as the industry as a whole and your region, giving you access to promotion, marketing and advertising on a large scale and lobbying ...

Registering with holiday companies and agencies is a good way to get your B&B in front of lots of customers without too much effort, but you will lose money in commission, so how can you assess if it ...

Word of mouth is possibly the most effective marketing that you can do for a B&B but one over which you simply have no control. But you can influence it, although it's hard work and it takes a ...