Achieving Success

Ways to market your bed and breakfast and attract more guests. Articles cover directories, travel agents, tourist boards, word of mouth, magazines and internet promotion.

Bed and Breakfast: Market Research

B&B owners can gather useful market research by asking guests what they want, or buying commercial reports to understand new customer groups.

Branching Out Into the Spa Market

Here's what you actually need to add spa services to your bed and breakfast without ruining your reputation.

Can Local Business Networking Help Your B&B?

Local business networking can bring steady referrals and partnerships to your B&B if you're willing to invest time building real relationships.

Internet Marketing and Your Business

Small businesses can attract more customers by using email newsletters and websites to reach people online rather than relying on traditional advertising alone.

Local Initiatives to Promote Your Business

Local ways to fill your B&B beyond holiday guests, from community sponsorship to targeting business travellers.

Marketing Strategy for a B&B

A simple marketing strategy helps B&B owners stand out from the competition and attract the right guests to their property.

Marketing Your Business in Directories and Guides

Choose the right directories and guides to get your B&B in front of customers who are actually looking for places like yours.

Marketing Your Business in Magazines and Newspapers

Print ads in newspapers and magazines can help B&Bs find guests, especially in niche publications where competition is lower.

More Internet Marketing Initiatives

Balance email newsletters and social media to promote your B&B without overwhelming yourself with constant online marketing tasks.

Promotion Through Tourist Boards and Associations

Register with tourist boards to get access to destination marketing, booking leads, and networking that helps your B&B compete locally and nationally.

Registering with Holiday Companies and Travel Agents

Get your B&B in front of more guests by registering with holiday companies and travel agents that promote your property.

Seasonal Promotions for a Bed and Breakfast Business

Run seasonal promotions at your B&B by tapping into local holidays, festivals and events to fill rooms during slower periods.

Selling Products in Your B&B

Selling items at your B&B can work, but stale stock looks bad and marking up essentials creates resentment that hurts your reputation.

Should You Accept Pets at Your B&B?

Decide upfront whether your B&B accepts pets and be clear about what facilities you offer to avoid disappointed guests.

Top Ten Marketing Tips for a B and B

Keep your B&B guests happy and coming back by nailing first impressions, maintaining high standards and staying in touch with past visitors.

Word of Mouth Marketing and Promotion

How to encourage guests to recommend your B&B and build word of mouth marketing that actually works.