Achieving Success...
Below are our articles on the subject of Achieving Success. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
Bed and Breakfast: Market Research
Commercially available market research data may not be too relevant for a B&B so it might be best to rely on your own....
Branching Out Into the Spa Market
Making a move upmarket from an ordinary B&B into the spa market is a brave one as the costs are more than just sticking a Jacuzzi in the corner....
Can Local Business Networking Help Your B&B?
Going to a business networking event may or may not work for a bed and breakfast owner but it takes time to deliver results so give it a good six months before giving up....
Internet Marketing and Your Business
Internet marketing is getting more and more important for all businesses, with email newsletters and search engine rankings becoming vital parts of the marketing mix,…...
Local Initiatives to Promote your Business
Local promotion initiatives for a B&B might sound a bit odd, as most of the customers will come from outside the area, but there are some common sense business reasons…...
Marketing Strategy for a B&B
Any business, even a small one like a bed and breakfast, should have a marketing strategy that drives changes to the business, how it is marketed and where it is…...
Marketing your Business in Directories and Guides
It's imperative for a Bed and Breakfast marketing plan to include entering the businesses in guides and directories but how do you decide which ones are worth the…...
Marketing your Business in Magazines and Newspapers
Paid advertising in newspapers and magazines is a useful marketing tool for your B&B, but consider also writing features about your business, or getting some else to…...
More Internet Marketing Initiatives
Once you've got your B&B internet marketing strategy sorted you have to deal with all the website, email and social media updates but fortunately there are management…...
Promotion Through Tourist Boards and Associations
Joining tourist boards and associations can benefit you as well as the industry as a whole and your region, giving you access to promotion, marketing and advertising…...
Registering With Holiday Companies and Travel Agents
Registering with holiday companies and agencies is a good way to get your B&B in front of lots of customers without too much effort, but you will lose money in…...
Seasonal Promotions for a Bed & Breakfast Business
Research what's going on in your area and target holidays, festivals and other events to fill your B&B all year round, not just in the summer holidays....
Selling Products in Your B&B
Selling things at your B&B can be a lucrative sideline but only if you choose the right items to offer your guests....
Should You Accept Pets at Your B&B?
Whether you decide to accept pets or not, make it absolutely plain in your marketing material, and if you go for it, make sure the right facilities are in place....
Top Ten Marketing Tips for a B & B
A quick reference guide to the ten most important things to look after to turn your B&B customers into loyal repeat customers....
Word of Mouth Marketing and Promotion
Although it's the most effective marketing, advertising and promotional tool, word of mouth is impossible to control, but you can do things that will influence it....